Your Mailing List Can Make You Money

Having a web site is a wonderful way to promote your business online,
but you should also be establishing a mailing list as a marketing tool
as well. If you are able to capture contact information from visitors
to your site, you will have multiple opportunities to connect with
them and to ultimately get them to buy from you.

How do you get your site visitors to give you their contact
information You offer them something in return for it. This could be
one of the following

A Subscription to Your (Free) Newsletter
A Gift
A Free Report

Once you have this information, you add the person’s name and e-mail
address to your mailing list. Be sure to give them the option of
opting out of receiving further communications from you; the last
thing you want to do is alienate your list members by spamming them.

Make sure that they receive whatever giveaway you are offering shortly
after signing up for your list. If you leave it longer than a day or
two, they may forget that they visited your site and asked for it.

Offer Valuable Information

The purpose of having a mailing list is not to do hard selling.
Instead, you offer your members information that they will find
interesting andor useful. Every time you send out a mailing, make sure
that it has something valuable in it.

Establish Credibility and Name Recognition

When you stay in touch with your list members on a regular basis and
continue to provide them with relevant information, you are
establishing yourself as someone they should consider doing business
with. You want to be in touch with your list members often enough that
your list members will think of you when they are ready to buy your
products, but not so often that you are being a pest.

The long-term goal here is to have a number of repeat customers,
rather than single purchasers. It will take a bit of time before you
bring your business to this point, but the effort will be worth it.
The repeat customers, and those other customers your regulars refer to
you, will be the key to building an ongoing online business.

New Products and Special Members Only Deals

Every now and then, tell your list members about a new product you are
launching or about a special offer you have put together for mailing
list members only. Just about everyone likes to feel that they are an
insider who is able to get advantages that other people can’t.

Let your mailing list members know about new products before they
launch to the general Web-surfing public and give them a chance to get
the item first and at a discount. You may also want to invite your
list members to e-mail you with testimonials you can post on your site
after the official product launch. This tactic will also help you to
increase sales.