Tips for Creating Audio Information Products

Adding audio to your information products is a great way to
increase your sales and traffic to your site. Your customers and
visitors will enjoy hearing your voice. This will also help you
create trust and build relationships with them. You will become
a real, live person to them, versus a stranger selling something
on a website.

Many people enjoy the convenience that digital products
provide. They do not need to wait for their product to arrive.
They can download it immediately after purchasing it. Audio
recordings are a great way to provide information to your
customers, as well as providing them immediate gratification.
You can upload the audio to your site and your listeners can
listen via the internet, or you can include links to an Mp3
recording. Your visitors can download the Mp3 and listen to the
recording on their Mp3 player or burn the audio to a CD.

There are many ways to record audio and upload it to your site.
One of the easiest methods is by subscribing to a service such
as Audio Acrobat (www.audioacrobat.com). This service will cost
about $20 per month. You can record audio with your telephone by
dialing a special number provided to you by the company. This is
a great way to interview people for your audio. You can also
create recordings through an internet microphone, and create
videos with a webcam.

This service makes publishing your audios very easy. You simply
put a bit of HTML onto your website and your audio is available
to stream across the internet. You can also provide a link for
your visitors to download the audio.

Audio Acrobat also makes podcasting easy. Podcasting is a new
phenomenon, similar to blogging. The difference is that instead
of publishing words onto the internet, the podcaster is
publishing their voice. There are podcasts on every subject
imaginable. Your listeners can subscribe to your podcast through
an RSS feed, just as they can to a blog. Audio Acrobat includes
RSS feed as well as iTunes integration. When your listeners
subscribe to your podcast, your new podcasts will be delivered
to them right through their iTunes.

Your listeners do not need to have an iPod or iTunes to listen
to your podcasts. Podcasts can be downloaded to any Mp3 player;
your listeners can also listen via the internet if they do not
own an Mp3 player.

Another option for recording is with Audacity
(http://audacity.sourceforge.net/). This software is free to
download. You can record audio using an internet microphone, as
well as mix and edit sound.

You can charge money for your audio information products or
give them away free in order to increase traffic to your
website. If you have a paid membership site, you can provide the
links only to paid subscribers, allowing only those members to
listen.