How To Use Videos To Build Your E-mail List

If you have spent any time recently on internet marketing
forums, you cannot have failed to notice the burgeoning interest
in online video. Google’s high profile acquisition of YouTube
has brought video right into the public eye. With YouTube it is
possible to create a video, and then paste some code into your
own site, and have the video play there. If you do this, you can
have the video play with a squeeze box right underneath it. Your
video content will explain to the viewer what is to be gained by
signing up. This can be a powerful showcase for whatever you
have to offer.

As well as having video play on your own site, you can leave a
large number of videos on video submission sites with your URL
displayed in the video. This can be as simple as having
yourself, or someone from your business, stand in front of a
board with your URL on it, just as sports interviews are carried
out with the participants standing in front of a board with the
sponsor’s name on. You can go to far greater lengths than that
if you want to. If you have the right software, you can create a
“ghost” URL in front of the whole video. Any time these videos
are seen, there is a chance that the viewer will go on to visit
your site.

As well as standard video shot with a video camera, there are
other possibilities. You can create a video using Camtasia or
Camstudio which will use screen capture. These videos can be
added to video sharing sites, and they are especially useful on
your own site, where you can demonstrate your own products right
in front of your customer’s eyes, whenever they want to see
them. At the end of a Camtasia video, you can have the page
redirected to any page you choose, which should obviously be
your sign up page.