How to use Facebook to Generate Traffic

Facebook is a relatively new social networking site, but the number of members is growing rapidly. It is another site that is worth using to try and increase your contacts, and even to try and drive some traffic to your commercial websites. As with many other sites, you need to be careful what you are doing. Facebook is not a marketer’s site, and it is so easy to get caught up in activities which will bring counter productive results, and even result in you being banned from the site.

The first essential is to get your profile set up properly. Make sure it looks professional and business like, and not like the profile of someone just looking for dates. Include a full description of what it is you can offer to your potential customers, and make sure there are links back to any of your own commercial sites. Once your profile is set up, it will act as your sales page. Don’t make the tragic mistake of using your business name as your profile name, as this is against Facebook’s terms of service. It would honestly not be worth doing anyway, as you will only gain traffic and customers from your written description.

With social networking sites, it is all about doing just that, networking. Make sure you respond to any friend requests, and send out your own. Growing your network is your long term ticket to building steady traffic to your commercial sites. Use the My Questions application to find out what people are looking for related to your business, but never spam. You can relate experiences about other people you have done work for, or sold products to, and then if they are interested they will ask you. At the very least, they are sure to visit your profile, and then it is only one further link to have them on your commercial site.