Build Strong Backlinks from Squidoo and Hub Pages
Social networking is a powerful force online. That force goes beyond the actual connection that people make with other people within a given website like Squidoo or Hub pages. Search engines recognize and reward content from these sites because they have “people power”: the authority of real people’s opinions and preferences. Marketers can use these resources to promote their businesses in a way that often beats “black hat” SEO!
To support your own websites, you need good backlinks. The great thing is that a few valuable backlinks beat a hoard of mediocre ones. By setting up social networking pages on Squidoo and Hub pages with backlinks to your business, you leverage the power of these high Page Rank websites. You also control the quality of the content that points to your business.
This is very important! While it’s nice to get backlinks from folks who like your content and your business, the actual quality of their own content may be lacking. In fact, after viewing what they have to say, you may be saying to yourself, “Go support my competition! You’re awful!” By setting up your own backlinks with great content and graphics, you provide the best possible promotion for your business.
Another benefit of using this type of resource is the ability to connect several of these pages within an interest group or theme. Having several Hub pages or Squidoo lenses that all support a common idea from several different viewpoints adds even more value to the backlinks you can create to support your main website and other “Slave” pages or blogs. In fact, you can pick and choose which lenses or Hub pages to put up RSS feeds from a given blog or website that also points to your main website.
This allows you to set up several blogs or other lower Page Rank “Slave” pages that get increased value from putting their RSS feeds on your strongest Slave pages. Since these will not be “reciprocal” links, they add value to the weaker pages and blogs. This tactic strengthens the foundation of your backlink campaign and improves the value of newer, less well-ranked pages as backlink sources.
Squidoo lenses and Hub pages are relatively easy to set up and maintain. They’re made for “regular folks”, not just tech-savvy Web page builders. Using this resource can also optimize Squidoo lenses: http://squidutils.com/health-check.php. Just enter the URL for a particular lens and this utility examines and rates the lens for all the different attributes you can improve by making specific changes to the lens. While not all the changes recommended have search engine value, most of them do and will boost your visibility in the SERP’s.
While there are plenty of other social networking resources, including social bookmarking sites like Digg, etc., the two mentioned above are probably the most popular for Internet Marketing promotion and the easiest to use. Get started building your own high value backlinks with these websites and watch your main website gain authority and Page Rank!