A Guide To Online Web Stores
Author : Jeremy Lewallen
Already built web solutions like Yahoo! Web Store, Amazon Web Store and Ebay’s Pro Stores are some of the best solutions for e-commerce today. I have put together a quick overview of the three leading e-commerce solutions.
Easy-To-Use Tools with Yahoo! Small Business Merchant Solutions!
As of October 2009 Yahoo! Merchant solutions hosts more top 500 Internet retailers that any other e-commerce provider. They offer design tools where you can create the store yourself with easy-to-use tools or you can hire developer to developer site for you on their platform. Adding products to your web store is extremely easy, Yahoo has a product Wizard that guides you through this process. You have the ability to accept credit and debit and PayPal payments. You also have the ability to measure your success with reporting capabilities offered to you by Yahoo!
Product Recommendations Through Web stores by Amazon!
Amazon offers a simple easy solution to creating your own store. The technology offered to your store is the same technology that powers Amazon.com, therefore very reliable.
Amazon sets themselves apart in one category: the ability to allow product recommendations, customer reviews and recently viewed items. Amazon.com increase their sales every day with this technology. How many times have you been on Amazon.com looking for particular book and found another book that you wanted too? This is because Amazon uses product recommendation technology to target customers interests. This technology would cost several thousand dollars alone to add to your website.
Amazon offers the ability to put your products in Amazon’s marketplace. Already millions of people are viewing Amazon.com and searching for products, they will have the opportunity to view your products in the Amazon search feature.
Open Your Sales Floor With Ebay’s Pro Stores!
Pro stores also offers easy e-commerce storefronts: built in templates and custom designs. What sets ProStores apart is the built in inventory and order management tools they offer. EBay has this down to a science and you’ll receive that benefit if you host with ProStores.
A few other recommendations:
People want to know they can trust your business. Features like PayPal give the customer the option of not giving their credit card number to the merchant is a big plus.
Features such as SSL security certificates provide some comfort to customers.
Registering with or making it known through your web store that your business is registered with the Better Business Bureau is a big help.
The number one reason that customers don’t buy from a web store that has the product at the price they want is for fear of fraud or the theft of their credit card numbers. Find out about joining the Better Business Bureau in your area.
As a small business web site designer I have spent most of my time focusing on how to turn prospects into buyers using the web. For more information please visit http://www.rocketsearchmarketing.com.
